Top 5 Beauty Retail Apps in Austria: Q2 2024 Performance

The second quarter of 2024 showcased notable trends and performance metrics for the top 5 beauty retail applications in Austria. Here’s a closer look at the key data from Sensor Tower.

Notino: profumi e cosmetici experienced a varied trend in downloads, peaking at around 3K in late April and then gradually declining to just over 1K by the end of June. Weekly active users fluctuated, starting at approximately 12.7K in early April, peaking at 14.7K in mid-April, and closing the quarter at about 10.4K.

Douglas - Parfüm & Kosmetik maintained a consistent download rate, hovering between 1.4K and 2.3K throughout the quarter. Active users were relatively stable, starting at around 12K and ending at approximately 10.9K, with minor fluctuations in between.

SEPHORA - Maquillage, Parfum showed a steady decline in downloads, beginning the quarter at 1.8K and tapering off to just under 1K by the end of June. Despite this, weekly active users remained relatively stable, ranging from 12.2K at the start of April to around 10.6K by the end of June.

flaconi had fluctuating download numbers, with a peak of 883 in early April and a low of 413 in late June. Active users showed a slight decline from 13.4K in early April to about 12.9K by the end of the quarter, with a peak of 15K in mid-May.

CHARLOTTE TILBURY displayed a significant spike in downloads in early June, reaching 3.6K, and then dropping to 177 by the end of June. Active users mirrored this trend, increasing from 488 in early June to a peak of 2.9K, before dropping to 1.9K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.